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©2018 The Wharton School. The University of Pennsylvania. Wharton Online.

Develop online and offline retail strategies with the Wharton Course,

The Shopping Revolution 

The Shopping Revolution Course Modules

Module 1

In this module, you’ll analyze disruptive changes within the retail industry. You’ll examine both brands
that have collapsed and brands that have flourished and discover the new ways Generation Z shops.

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Module 2

In this module, you’ll examine retail strategies beyond Amazon’s, and discover how to apply these strategies to accomplish your company’s goals.

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Module 3

Through an examination of the research on perceived variety and actual variety, you’ll learn the psychological processing behind customer choice, and how to apply this knowledge to increase sales.

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Module 4

In this module, you’ll examine the strategies behind both luxury and vertical brands, and the underlying
philosophy behind what makes a brand truly great.

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How the Course Works

Program Format

  • 4 Weeks
  • 1 - 4 hours per week

Program Tuition

  • $585

Program Start Date

  • Spring 2019

Differentiate between effective and ineffective retail strategies

World-class Wharton faculty

Develop the right leadership approach to achieve your business goals

About Professor Barbara Kahn

Patty and Jay H. Baker Professor
Professor of Marketing

Designed by Professor Barbara Kahn of the Wharton School, one the world’s leading scholars on retail strategies, and based on her latest research, this course will help you understand the framework behind current successful retail strategies through case studies of Amazon, Walmart, and Warby Parker, and will teach you how to apply these strategies to your own brand.

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